This week I took delivery of a new DSLR - it's a Nikon D850. I had ordered it a few months ago when it was released and although I have a D810 the previous top end version, I knew I was going to have the upgrade, not because I am a Camera fanatic, but because I have to have the best equipment to deliver quality images.
This £3.5k camera shall probably last me a couple of years, that is nothing to compare to my Medium format equipment that is in the £10k's.
What has this got to do with what a photographer charges? Quite a lot!
When you commission a professional photographer you expect him to supply a camera, lights and the computer and hard drives to process the images & naturally his expertise.
A professional should also have Transport, PL (Public Liability) insurance.
He or she should also have a duplicate of almost all the kit that can fail on a shoot, so they can carry on shooting even if a camera has failed.
A good selection of quality lens, appropriate to the job.
That also depends on the commission, but a reasonable selection would be a few primes especially the wide angles and a portrait lens, a macro lens and maybe good fast zoom.
So what does that cost ?
If the equipment was hired for the day this is what it would cost from a rental specialist.
Nikon D850 - main camera £95
Nikon D610 . Back-Up £65
20mm Wide £20
105mm Macro £18
24mm-70mm Zoom £35
70mm-200mm Zoom . £35
Portable 3 head kit with stands &
light modifiers £100
Mac Book Pro £95
(All excluding VAT & from WEX & Flash Centre current price list)
There are the costs for PL insurance and running a car to add to that but when a photographer quotes please consider this.
To provide basic equipment for a quality result you have to expect the photographer to charge more than just the cost of his kit ?
When a photographer quotes for your commission - he also has to pay the rent, feed himself and have an income that is realistic.
Or you can use someone who has a camera and does it for fun?
If you value your professional image and want to look after your business employ a professional, pay a realistic rate and remember that a professional photographer delivers.