Lorentz Gullachsen

I am happy to announce a new Portrait Project which will celebrate the Hospitality & Food Industry in Warwickshire, Coventry & the North Cotswolds.

This is an industry that is close to my heart and began with my Nan’s Transport Cafe in West Bromwich where my mother & her brothers pitched in to provide wonderful roasts & unbelievably tasty food to long distance lorry drivers. My sister clearly influenced by this went on to hotel management, own her own bakery & outside catering company & become a hospitality industry trainer & national project manager. I too cooked in restaurants & worked in a bakery while training to become a photographer. Annual visits to my paternal uncle’s farm in Cornwall gave me a real insight into the importance of good...

Domain suspended due to old records.

Back in November I was shocked to find my email was not working, that was bad enough but I then found out my website was down. As a commercial photographer that is very bad for business !

I was in the middle of a production, but managed to establish what the problem was but little did I know what a nightmare it was going to be.

My domain,was 'suspended' due to the records been out of date and although I and many web support people should have seen the problem, it occurred way back last century .

1998 was when I purchased the domain, I saw the future and as every photographer would need to be online, it was quite a novelty with a website ahead of the game, now everyone has a site .Over the years I have had many revised and...

Portrait of Simon Sebag Montefiore- taken at the Stratford Literary Festival

What is the difference between a Headshot photographer and a portrait photographer?

It seems that everybody in business requires a headshot, often for their Linkedin profile or for the company website, business coaches and Marcomm experts all say that you should have a professional photographer produce the image but why?

A professional should be able to improve on your best selfie and produce an image that looks professional and does the job, however is the image going to give an insight to the personality and strengths of that person? A headshot may take a few minutes to produce but it is going to be seen for a long while and it is going to represent what people think about you....

Since I started taking pictures many years ago I have always had an affinity to water, my first published work was of surfers in Cornwall while I was at college and when I changed direction, from a studio to a location photographer one of the first commissions I gained was to photograph Riva Boats in Monaco, I went on to dabble in underwater photography in the Maldives and even photographed wild trout in the Cotswolds.

A couple of years ago I had an exhibition called AQUA and the river Avon certainly was featured with the ubiquitous Swan and many misty images of the water that flows through the Bards town, I would like to think that my profile was raised by the exhibition, however it was from other connections that I was approached and commissioned by Avon boats to update...

In today's demanding work culture, I often find I have to create and deliver work yesterday, but when I have done my work is completed and I have delivered the final images, I wait till the work is published before I can put anything on social media or website, and then I wait a little longer & still it can take a year or more before I can share.

One exception to this was a recent commission I recieved, the brief was to create images and portraits for Jack Childs, and from initial contact to a live Website took a month.

Jack Childs is a remarkable young man who has a great business plan and a great talent, he delivers Inner Peace coaching and required a website to showcase his work and provide the communication to his potential...

A commission to produce an image bank of Walsall Arboretum for Walsall Co

Dracula is a recent addition to the campaign for Marsh & Parsons - as a seasonal instagram and in other media, this image is running with the Halloween season that seems more & more popular, as an excuse for children to get more sweets and the country to buy thousands of pumpkins but eat very few, the celebration of All Hallows' Day seems to have more to do with commercial gain and having fancy dress parties than celebrating a religious festival. Still the same could be said about Christmas & Easter, it is however a great excuse for taking a scary pic. Have a great Halloween !

Over the years I have enjoyed a great variety of commissions mainly through the traditional route of agency or designers. They have a client that has an advertising campaign or a brochure that requires design & photography. Often pitching against a number of competitors I found myself working as an industrial or reportage photographer and travelled to Europe and much further. From Oil rigs in the North Sea and Texas to telephone exchanges in the Middle East. This work I always found interesting and I loved the variety and the challenges they presented. My more mainstream advertising work took over with what some may say was a much more glamorous commissions with travel & consumer blue chip clients. However I never stopped taking on what I call commercial industrial work, even...