Product Photography - a new direction ?
Lorentz Gullachsen
CIRQUE - Sculpture or could it be a product?
morePortrait Photography - best practice with Covid restrictions
Lorentz Gullachsen Photographer & producer.
How a portrait photographer can work safely during Covid 19 restrictions.
Since March 2020, there has been a massive change in the way I have approached taking portraits on location and in a studio environment. As a member of the Association of Photographer I have a great resource for up to the minute guidance, and although most of the restrictions during the initial lockdown, were not initially clear, a professional photographer can continue his work, providing they do not break distance rules wear a mask or suitable PPE, and follow hygiene guidance.
Press photographer and others were out and about taking photographs & video, to capture all that was going on, some of the most poignant images were of NHS staff, patients and others that were directly affected by the...
moreCovid Safe Photography Guide
Lorentz Gullachsen
How to Photograph food with Covid restrictions.
Photography did not stop during the Lockdown in the UK in fact there are many great examples of documentary and fine art photography during this challenging time, the way the world had changed provide great opportunities to document a momental time in a world that was experiencing such a massive social and economic change.
However business had to continue and certainly there was a massive shift to remote working and the boom in online commerce, the resulting change has meant that a great deal of new visual communication images were required, to engage with audiences, there is a massive shift toward video and yet the still image is still required. Images that respond to a new way of working and delivering services. Food was a...
moreHow to photograph a campaign in a Pandemic.
Lorentz Gullachsen
New Brand Campaign for London Estate Agents - Marsh & Parsons.
In December 2019 and January 2020, I shot a series of portraits for my client Marsh & Parsons, the campaign was to be rolled out over the next twelve months on social media, poster sites and on their website. That was the plan, but as everyone is now aware the world changed drastically in a very short period of time, I was following the progress of the pandemic in the China and realised that the work I had produced would probably not get used for a while? As Lockdown happened, my bookings were cancelled, especially those involving people, which for a portrait specialist is about 80% of my workload, I then resigned myself to a very quiet time to say the least, however as I have seen recessions and massive...
moreWelcome Back -
Lorentz Gullachsen
Video Production to promote Shakespeare's England as a Welcoming Tourist Destination.
moreBusiness Cards - Is there a future for Printed cards
Lorentz Gullachsen
Since lockdown in March 2020 like so many others I have had little work and my marketing has involved, my social media posts, networking in the virtual Zoom world and working on the SEO for my website, I have shot personal projects but now the world is opening up, I am thinking that networking events may soon happen and life shall go back to normal?
Well we know that's not going to happen!
Social distancing shall become the new normal, networking will certainly become more on line and presenting someone you have just met with a business card, seems irrelevant ? Why would someone take a piece of card that you have touched and keep it ?
I personally love the beautifully crafted and printed cards that I have received over the years, great typography, beautiful card...
morePerfect your Image on Video Links
Lorentz Gullachsen
Perfect your Video image !
The age of video face to face communication is well established, but it has now the way we shall conduct many more business & personal meetings. Face 2 Face, Google Hangout, Skype, Zoom and many other platforms are now used everyday for communication, networking & meetings.
If you are wanting to provide a good impression to the person or audience you are communicating with, then you may wish to consider these recommendations.
Clean Up.
The laptop or phone you use is open to the elements and fingerprints, carefully use a fresh plain quality tissue or clean lens cloth & gently wipe over the lens, soft focus hazy images looked ok in the 70’s but not now. The quality of lens and equipment...
morePhotographers Victorian Canvas Backgrounds - a brief History
Lorentz Gullachsen
In 1974 I established my first studio as an advertising and commercial photographer in Birmingham after graduating with a Diploma in Photography from Birmingham School of Photography which was part of Birmingham Institute of Art & Design, which in turn was part of Birmingham Polytechnic that later became Birmingham City University.
The studio was called PICTURES and was located on the ground floor at 164 High Street, Deritend, Birmingham B12 0LD. My work at this time was a great mixture of product, location and general commercial commissions that were often related to the automotive industry, part of that work was photographing models that would be part of the culture of advertising, a beautiful girl with a car or industrial product was seen as perfectly natural, as they say...
moreThe Domain Remains the Same.
Lorentz Gullachsen
Back in December 2019 I sadly lost my domain. www.gullachsen.com due to a technical issue with the domain I had owned and used since 1999, it turns out that the first web designer I employed, registered the site to a Leeds address and not to anyone named, along the twenty years of having a website and many updates and changes, the domain data never got changed, and then some cyber Robot found it and managed to stop it as it did not 'belong to anyone' , a day of blind panic and a breakdown of most of my email traffic, I managed to understand what had happened, and thought with a couple of days communication and making people see sense, the issue would be sorted, a blip but not a major disaster ? Wrong, rules is rules and it then became clear I could not get my website up and running...
moreHospitality Stars
Lorentz Gullachsen
Project postponed - Hospitality Stars - Portraits.
Sadly the impact on the Hospitality and the tourism industries of the Coronavirus has made the project Hospitality Stars a challenge to coordinate and execute, I am therefore postponing this till such times that it is appropriate to revive, my thoughts are with those who have lost loved ones and all in the hospitality industry that are affected by the impact of the medical emergency. I hope that in maybe a years time this shall be a distant memory and we can celebrate the hospitality stars in 2021.
moreHospitality Stars - Portraits of an Industry
Lorentz Gullachsen
I am happy to announce a new Portrait Project which will celebrate the Hospitality & Food Industry in Warwickshire, Coventry & the North Cotswolds.
This is an industry that is close to my heart and began with my Nan’s Transport Cafe in West Bromwich where my mother & her brothers pitched in to provide wonderful roasts & unbelievably tasty food to long distance lorry drivers. My sister clearly influenced by this went on to hotel management, own her own bakery & outside catering company & become a hospitality industry trainer & national project manager. I too cooked in restaurants & worked in a bakery while training to become a photographer. Annual visits to my paternal uncle’s farm in Cornwall gave me a real insight into the importance of good...
moreDomain changes for Lorentz Gullachsen photographer
Lorentz Gullachsen
Domain suspended due to old records.
Back in November I was shocked to find my email was not working, that was bad enough but I then found out my website was down. As a commercial photographer that is very bad for business !
I was in the middle of a production, but managed to establish what the problem was but little did I know what a nightmare it was going to be.
My domain,was 'suspended' due to the records been out of date and although I and many web support people should have seen the problem, it occurred way back last century .
1998 was when I purchased the domain, I saw the future and as every photographer would need to be online, it was quite a novelty with a website ahead of the game, now everyone has a site .Over the years I have had many revised and...
moreHow to photograph Venice
Lorentz Gullachsen
It has been a privilege to photograph Venice over the years, for love & money it is one of my favourite locations in the world.
Starting in 1984 ( I was very young) I found myself at the end of a gruelling automotive shoot - photographing for Bentley Motors for the launch of the new Turbo Model, we took the road following the route of the Orient Express to Venice and with a crew of 4 .
We ended up with a spare day to visit the city of Venice as the Bentley went back to the UK with some Auto journalists.
My first sight of the city was after a very early alarm and traveling from the mainland hotel via vaporetto.
I disembarked at San Marco and walked along the side of the Grand canal heading towards Arsenal . I saw an enormous bunch of flowers following...
moreHeadshot or Portrait Photographer ?
Lorentz Gullachsen
Portrait of Simon Sebag Montefiore- taken at the Stratford Literary Festival
What is the difference between a Headshot photographer and a portrait photographer?
It seems that everybody in business requires a headshot, often for their Linkedin profile or for the company website, business coaches and Marcomm experts all say that you should have a professional photographer produce the image but why?
A professional should be able to improve on your best selfie and produce an image that looks professional and does the job, however is the image going to give an insight to the personality and strengths of that person? A headshot may take a few minutes to produce but it is going to be seen for a long while and it is going to represent what people think about you....
moreAvon Boats
Lorentz Gullachsen
Since I started taking pictures many years ago I have always had an affinity to water, my first published work was of surfers in Cornwall while I was at college and when I changed direction, from a studio to a location photographer one of the first commissions I gained was to photograph Riva Boats in Monaco, I went on to dabble in underwater photography in the Maldives and even photographed wild trout in the Cotswolds.
A couple of years ago I had an exhibition called AQUA and the river Avon certainly was featured with the ubiquitous Swan and many misty images of the water that flows through the Bards town, I would like to think that my profile was raised by the exhibition, however it was from other connections that I was approached and commissioned by Avon boats to update...
moreInner Peace Coach - a case study
Lorentz Gullachsen
In today's demanding work culture, I often find I have to create and deliver work yesterday, but when I have done my work is completed and I have delivered the final images, I wait till the work is published before I can put anything on social media or website, and then I wait a little longer & still it can take a year or more before I can share.
One exception to this was a recent commission I recieved, the brief was to create images and portraits for Jack Childs, and from initial contact to a live Website took a month.
Jack Childs is a remarkable young man who has a great business plan and a great talent, he delivers Inner Peace coaching and required a website to showcase his work and provide the communication to his potential...
moreWalsall Arboretum - A case study
Lorentz Gullachsen
A commission to produce an image bank of Walsall Arboretum for Walsall Co
moreHalloween
Lorentz Gullachsen
Dracula is a recent addition to the campaign for Marsh & Parsons - as a seasonal instagram and in other media, this image is running with the Halloween season that seems more & more popular, as an excuse for children to get more sweets and the country to buy thousands of pumpkins but eat very few, the celebration of All Hallows' Day seems to have more to do with commercial gain and having fancy dress parties than celebrating a religious festival. Still the same could be said about Christmas & Easter, it is however a great excuse for taking a scary pic. Have a great Halloween !
moreIndustrial and Storage projects
Lorentz Gullachsen
Over the years I have enjoyed a great variety of commissions mainly through the traditional route of agency or designers. They have a client that has an advertising campaign or a brochure that requires design & photography. Often pitching against a number of competitors I found myself working as an industrial or reportage photographer and travelled to Europe and much further. From Oil rigs in the North Sea and Texas to telephone exchanges in the Middle East. This work I always found interesting and I loved the variety and the challenges they presented. My more mainstream advertising work took over with what some may say was a much more glamorous commissions with travel & consumer blue chip clients. However I never stopped taking on what I call commercial industrial work, even...
moreSummer of 2018
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Where are you from ?
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How to be a Travel Photographer ?
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Advertising Photography - Casting for a campaign
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What a professional photographer charges ?
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Association of Photographers Award - Single - Best in Category
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A perfect commercial photographers Brief ?
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AQUA - photography exhibition
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Instagram for Business
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Add a blog post
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How to find a Photographer .
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Marsh & Parsons - New Advertising Portraits
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What Lens should be used for Portrait Photography ?
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New Website again .
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On Avon or Upon Avon
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Hospitality Project - Birmingham Botanical Gardens .
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Never work with Children & Animals
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To Blog or not to Blog ? -That is the Question ?
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Stratford Literary Festival - Brian Blessed
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Award winning Campaign - Marsh & Parsons
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Links of London.
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Travel & Hospitality
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Festival Faces - Artshouse - Stratford upon Avon Oct 22nd -Nov 11th
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FIAT 500 - ELLA EYRE
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London Summer Shoots
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F2 - editorial -Shooting a Theatrical Portrait .
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GULHOS New Venture - Old Direction
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World Remit - 'Because of Them' - Heros - Stills
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Sculpture in Cotswolds
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David Curtis - Orchestra of the Swan
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Sculpture Photography -for Marie Boyle
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George Davies editorial portrait for Property Week
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Stratford Literary Festival - Portraits
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Behind the Scene's - Video
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Seymour Stiffs - A shocking Portrait
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Social Media and Web site Portraits ?
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Still life Photography - new lighting ?
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Miss Lizzy ,British Journal of Photography 1974.
lorentzgullachsen
More Posters out on the streets
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More Shades of Grey
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Fifty Shades of Grey
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UNDERGROUND
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Controversial Estate Agency Campaign
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Alison Steadman - Stratford upon Avon Literary Festival
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Graham Norton - A Real Portrait ?
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In Praise of the School Photographer .
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Portraits at the Stratford Literary Festival
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The Cotswolds - new directory site
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Poster Campaign ?
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Sign in Cotswolds
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Cape Verde Road sign
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Revised Website -
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British School of Motoring
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Found in Archive
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Stratford upon Avon River Festival shoot
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Great Actor,supports a Great Cause.
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Image Magazine
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F2 Freelance Photographer Magazine
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Prue Leith CBE - Dignity in Dying AGM
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SALIM GHOUSE - Stratford Upon Avon Arts Festival
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Mayor Shot in Town Square
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Claire Brierley - Artist
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Keith Madden
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Mark Bos ,a very restrained gentleman
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Ian Parkes - Stratford upon Avon Arts Festival -Director
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Bards Town Portraits Day 3
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Bards Town Portraits day 2
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Bards Town Portraits
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Bards Town Portraits
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WELCOMBE HILLS
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G somewhere in Birmingham
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Venice 30 photography exhibition OPEN till 31st May 2014
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No 9 Church Street, Stratford upon Avon
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Hottest Woman Barrister ?
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To hot in the kitchen ?
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Food Photographer ?
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Not the New Studio
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The New Year- a studio base in Warwickshire
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The New Base - The Barn Studio.
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Selfie
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Warwickshire fields mystery
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Empty
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Should these be the only residents in Warwickshire Fields ?
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Strange developments near Stratford upon Avon
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Venice summer evening
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beach boys
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Smokin Leominster Gentleman
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Beach Boy
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Andaluzia Tree
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Empty
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SW7
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Knightsbridge sun
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long summer
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Elan
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Eye Test
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iPhone fun
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iPhoneography -fun only
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Recent Portraits -
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Empty
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wet Bath
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Wet Bath
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iPhoneography
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Empty
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Couriers of 92
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Empty
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Seville Bridge
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tilting at windmills
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Great Car for a photographer ?
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Cheltenham Festival on its way
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start of a new era - walking before running.
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Hi,Im now a Blogger
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