Ideas, concepts, fine art call it what you may? Photography that is deliberately creating images that are deliberately or informing maybe considered art, however ,art is so subjective and there are many photographs that are technically great but don't say anything. Concepts are ideas and a photograph that communicates a concept can be therefore be described as a Concept photograph.
I am a serious photographer, but I try not to take myself too seriously
Concept photography is the production of images that are created to communicate a concept, they can also be considered Art photography, the purpose maybe to provoke or make an issue discussed or just raise a question, the most difficult of images.
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