In addition to conveying professionalism, a great portrait photograph can evoke strong emotions, present a message and create connections with the viewer. A familiar face can break down boundaries in business, campaigning and entertainment.
Photographs of people out of context or looking different to how we see them in public can be powerful. Whether it is the introspective comedian, the tearful politician, or the business woman moved by acts of kindness from her employees, a portrait can capture a moment that really draws others in.
As a moment frozen in time, they can also be valuable keepsakes that may also act as historical documents or nostalgic treasures to be kept and shared with loved ones.