The Pandemic certainly impacted my work, although I have always worked across many genre, since 2010 the majority of my work has been portrait based, with personal projects such as the ‘In the American West Midlands’ and ‘A day at the Races’ the personal work then informs the commercial commissions with Brand campaigns such as Marsh & Parsons as well as editorial portraits.
Not able to work in studios and location while lockdowns were in place, was OK as somehow product and food projects came in and I enjoyed the opportunity to work with subjects that did not have limited time or were reluctant to be in front of a camera, able to work from home with a small still life studio was a new approach that I enjoyed, but I did miss my portrait work.
Now the situation has...more
Why do photographer wear black?
I have for many years worn black, my sister even told her young son that I was a ‘man in black ‘ and was really some kind of covert agent, as I was often out of the country, I was actually shooting Ads but to my nephew it made sense (he is now in the industry so he understands). The ubiquitous black T shirt and black jeans, ok the jeans were often classic blue, but with a black jacket that was my uniform?
Yes, it's a uniform because I belong to a tribe, the social aspect is limited as we don’t gather together much, we often work by ourselves and spend hours on a computer processing and editing our work but still we wear the darkest colour.
I know black is flattering and can make you appear a little lighter than you are, but there are...more
What should you do to create a good headshot for Linkedin or your social media?
Here are some suggestions, tips and tricks to ensure you have a great headshot for social media.
If you can’t access a professional headshot or portrait photographer here are some guidelines.
Use a camera phone with a ‘portrait’ lens. There are many smart phones around today, some are incredibly well specified, and may have a selection of lens.
If you can get someone else to operate it, or have it secured and get away from the camera, ideally by two metres.
1: The further away from the camera the less chance there is to have perspective distortion. This is an effect that is natural but not flattering, if you get close to someone their nose is closer and in-fact it can look...more
The term "Brand Photography' has been around to my knowledge since the 1980's , in fact it is certainly well used and now seems like one of those Buzz words that are associated with the creative industry and terms that are used to replace advertising and marketing, when that is what it's all about. Marketing and communication is what commercial and not for profit companies do, they can be selling a product or providing a service, and in order to communicate the product or service to an audience they use many methods including photography.
So let's keep it simple, Brand photography is Advertising photography.
Well, yes and no, because communication is what is happening, and not always in an advertising context. The recent amazing work done by the...more
Lorentz Gullachsen Photographer & producer.
How a portrait photographer can work safely during Covid 19 restrictions.
Since March 2020, there has been a massive change in the way I have approached taking portraits on location and in a studio environment. As a member of the Association of Photographer I have a great resource for up to the minute guidance, and although most of the restrictions during the initial lockdown, were not initially clear, a professional photographer can continue his work, providing they do not break distance rules wear a mask or suitable PPE, and follow hygiene guidance.
Press photographer and others were out and about taking photographs & video, to capture all that was going on, some of the most poignant images were of NHS staff, patients and others that were directly affected by the...more
How to Photograph food with Covid restrictions.
Photography did not stop during the Lockdown in the UK in fact there are many great examples of documentary and fine art photography during this challenging time, the way the world had changed provide great opportunities to document a momental time in a world that was experiencing such a massive social and economic change.
However business had to continue and certainly there was a massive shift to remote working and the boom in online commerce, the resulting change has meant that a great deal of new visual communication images were required, to engage with audiences, there is a massive shift toward video and yet the still image is still required. Images that respond to a new way of working and delivering services. Food was a...more
New Brand Campaign for London Estate Agents - Marsh & Parsons.
In December 2019 and January 2020, I shot a series of portraits for my client Marsh & Parsons, the campaign was to be rolled out over the next twelve months on social media, poster sites and on their website. That was the plan, but as everyone is now aware the world changed drastically in a very short period of time, I was following the progress of the pandemic in the China and realised that the work I had produced would probably not get used for a while? As Lockdown happened, my bookings were cancelled, especially those involving people, which for a portrait specialist is about 80% of my workload, I then resigned myself to a very quiet time to say the least, however as I have seen recessions and massive...more
Since lockdown in March 2020 like so many others I have had little work and my marketing has involved, my social media posts, networking in the virtual Zoom world and working on the SEO for my website, I have shot personal projects but now the world is opening up, I am thinking that networking events may soon happen and life shall go back to normal?
Well we know that's not going to happen!
Social distancing shall become the new normal, networking will certainly become more on line and presenting someone you have just met with a business card, seems irrelevant ? Why would someone take a piece of card that you have touched and keep it ?
I personally love the beautifully crafted and printed cards that I have received over the years, great typography, beautiful card...more